Creating Video

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Fact File2.3 Audience


At this stage a deeper understanding of the target audience for your animation is useful. The practice brief, for example, identifies teenagers and young people in their twenties; other briefs would target a different audience.

MoodboardBut whatever the scenario, you will need to find out more about your target audience. If you know someone who fits the description, interview him or her. If you don't, imagining the answers to some of the following questions will help you create a typical profile:


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