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Scenario

‘The DogNBone Appeal’

This is a guided trial assignment that will help you to prepare for the real thing.

PLEASE NOTE THAT THE CHARITY, THE APPEAL AND THE WEBSITE ADDRESS ARE INVENTED.

Dog-Eared is an animal charity that trains unwanted puppies to be hearing dogs for deaf
teenagers. They have signed up with a recycling company who will pay them £5 for every old mobile phone donated. The fund-raising campaign is to be called The DogNBone Appeal after the Cockney rhyming slang for ‘phone’.

DogEaredTo promote the campaign the charity needs an animation for the homepage of their own website that will help give it an appealing brand identity and an animated banner ad’ that can be placed on other websites to encourage people to donate their old mobiles.

The banner ad’ will link back to their own site, lthough you do not need to create the link yourself. They are particularly keen to reach teenagers and young people in their twenties, as they are likely to upgrade their mobiles more frequently than older consumers.

You have been commissioned to create one of these animations for the campaign: the choice is yours. Your animation should be eye-catching, fun, appeal to the target audience and run for at least 15 seconds.

The design brief from the charity also gives the following specifications about text, dimensions and file size:

Homepage animation – this should measure 336 x 280 pixels (= large rectangle). The animation should be exported in a suitable file format and be optimized for the web. You must include the name of the appeal and the name of the charity in the animation.

Animated banner ad – this should measure either 468 x 60 pixels for a horizontal advert or 240 x 400 pixels for a vertical one (= full banner). The animation should be exported in a suitable file format and be optimized for the web.

You must include the name of the appeal and the address of the charity’s website in the animation: www.dogeared.org.uk

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