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activity1.11 Fit for purpose?


Visit the homepages of CITV and The Guardian. Ask yourself the following questions about each in turn and then compare your answers.

Who is the target audience for the site? How do you know? What is the purpose of the site? What message is it trying to deliver? What is the impact of the images? Are there banner adverts? Who is the target market for the adverts?

cITV Guardian sites

What messages do the style of graphics give? What is the overall ‘feel’ of the site? What is the relation between the size and quantity of the graphics and the intended audience and purpose?

Take screenshots of both pages and annotate them with your comments. Save these to your Process folder.

pushpin Compare and contrast guide

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