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factfile1.5 Advertising banners


churchill bannerIt’s hard to spend any length of time on the internet without seeing advertising banners. Many websites will sell advertising space to clients, or may subscribe to schemes run by a separate company where they get paid a small amount every time an advert is viewed or clicked on by a visitor. Advertising revenue can go a long way towards covering the costs of hosting and running a website. Other banner adverts may promote other sections of the same website, special offers or promotions.

Banner ads come in all shapes and sizes. A standard banner size is 468 x 60 pixels, but they can be bigger or smaller than this. They can also run horizontally across the page, or vertically down the side. Using a set of standard sizes means that the banner can then be placed on many different websites - the web designer simply needs to allow space for the banner. You can see the range of standard sizes of advertising banner on wikipedia at:

John Lewis banner

To capture the visitors attention and to fit more information into a small space, many banner ads are animated in some way. This usually takes the form of two or three different frames of information in an animated GIF file.

Newer banner ads make use of the Adobe Flash format and can involve more complex animations and even video and sound. Serif DrawPlus enables users to create this type of media rich, interactive keyframe animation and export it as a Flash movie which can then be embedded in a web page.

Banner ads are often incorporated into the design of the website with space left for a future advertiser’s banner down the side of the page, or in the page header alongside the logo or navigation.

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