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activity1.6 Looking at banner adverts


With a partner, visit an online newspaper or magazine and look at where the banner adverts are positioned on a typical page. For example: 

Consider how many banner ads there are. Where are they positioned? Find out the dimensions of each one. Are they static or animated? Do they have any other features? Are they all commercial adverts that have generated income for the site, or do they promote other parts of the same website?

What is the intended audience and purpose? How suitable are these banners for their purpose? Are they appropriate for the intended audience?

Is the graphic a vector or a bitmap image?

Save a copy of the banner ad to your Process folder.


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