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factfile5.5 Combining graphics and text


A banner advert is usually a combination of both text and graphics. The graphics, along with the overall design and colour scheme, attract the eye and are visually stimulating to the reader. The text then provides the message behind the advert, the name of the company and any other vital information, such as a web address. The graphical element may be vector artwork, but it could often be an eye-catching photograph instead. Consider using strongly contrasting colours to attract visitors.

john lewis


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