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activity5.6 Graphics and text

 

With a partner, take a look at the three examples of advertising banners below. Consider the effect of combining text and graphics. Would the advert be as good without any graphics?

john lewis

my wardrobeLG

How useful would an advert be if it just contained an image? Would you want to click on it? What is the effect of the colours that are used? Who would be the target audience of each of these banners?

Discuss your opinions. Have you combined text with graphics in your initial sketches for an advertising banner? If not, add some combined designs to your sketches.

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