Making a Multimedia Website

You are here : HomeCreating a Multimedia Website Multimedia Around Us

factfile1.5 Case Study : London Underground


Read this case study of London Underground's digital media advertising system that was launched on 30 June 2008.

With a partner, discuss the main business objectives behind the £72m investment. How will London Underground recoup their costs?

London Underground

paperclipLondon Underground Case Study

Previous PageMain Site IndexSection indexNext page