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factfile1.9 Digital Media for Entertainment 1

 

Digital media is widely used in the entertainment industry, including movies, music and computer games.

The way people watch television and movies is changing with a huge rise in the sale of portable media devices such as the iPod Touch and iPad which let you watch television shows and movies whenever and wherever you want. Most mobile phones will also let you play music or video files.

Movies

clapperboardOriginally a movie was shot on celluloid film stock, and then converted to a digital version to allow special effects to be added. It was then printed back onto film to be shown in the cinemas. Most movies are now shot directly onto digital media using high-end digital cameras. Many cinemas now also project the movie using digital projectors – so in some cases the entire movie has been produced digitally, with no celluloid film used at all. Not all movie makers like digital though, and prefer to shoot on film and then digitise it later.

Shooting in digital can lower the costs of shooting a movie. One of the first films to be shot entirely digitally, "Star Wars: Attack of the Clones" is said to have spent $16,000 for 220 hours of digital tape, whereas the same amount of film would have cost $1.8million. This is only a minor saving in a movie costing over 100million, but is much more important for low budget, independent movies. The movie 28 Days Later was shot entirely on low budget miniDV digital tape using digital camcorders that cost only £1500 each compared to the £200,000 price of the cameras used on Star Wars.

Did You Know? The 2010 movie Monsters was shot entirely digitally and all the special effects were then added by director Gareth Edwards on his own home computer using off the shelf video editing software. The entire movie was shot for under $500,000 and it took over $4 million at the box office.

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