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activity1.2 Unique Selling Point

 

As a whole class activity, compile a list of popular magazines for different audiences or readers in the following categories: kids, teens (girls/boys or both?), young men, young women, older women, older men. For each magazine you list, try to identify a Unique Selling Point (USP) that would attract the target reader.

A USP is a feature or benefit that separates the product from its competitors and is used to promotes sales. The USP worksheet could be displayed on the interactive whiteboard to organise your ideas as a class. The four magazine portal websites below might be a good starting point for your research.

Time Inc UK

Time Inc UK publishes a wide range of popular UK magazines and magazine websites across many different sectors from NME (New Musical Express) to Country Life; from TV Times to Loaded and Wallpaper. Visit their site here.

Time Inc

Faze

Faze is is a magazine for Canadian youth aged 12-24, written largely by teens and young adults and in circulation since 2000. It's billed as "Canada's #1 student magazine". If you plan to follow the 'Klick' fanzine model assignment for assessment, this is an example of a magazine produced by teenagers for teenagers that you could review and use to inform your own design. Browse their back issues here.

Faze Magazine

Great Magazines

Great Magazines is part of Bauer Media, who bill themselves as a 'multi-platform media organisation'. They produce magazines, radio, TV and online media. UK magazines include Heat, Grazia, FHM, Closer, Empire, Practical Photography, Angling Times and Today's Golfer. Browse their titles here.

Great Magazines

My Favourite Magazines

Myfavouritemagazines is Future Publishing Ltd's online magazine shop with a wide selection of special interest magazines. Browse the sections on gaming, film, music, technology and gadgets etc. Browse their titles here.

My Favourite Magazines

pinUSP Activity

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