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factfile4.4 Artistic Text

 

As you discovered in section 3, Artistic text in PagePlus allows you to turn words into graphic elements without having to use a separate drawing program. It can give real impact to a page and contributes greatly to a publication's house style and brand identity, from the masthead (or title graphic) to large headlines or feature titles.

black fridayCreative typography helps reach your target readership if you get it right. The golden rule is to match style to reader and message, but keep it legible – if the words are hard to read, they are not fit for purpose.

The illustration shows HOW NOT TO DO IT because the bright colours and fun typeface are totally unsuitable for the context of a serious financial news article.

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