Creating Video

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introduction1.1 Researching images


'A picture is worth a thousand words' is a familiar saying that suggests a single image can be more persuasive than a large amount of text, and that a single graphic can communicate complex ideas and messages at a glance.

Take a good look around you! Wherever you are and whatever you are doing, the chances are that you are surrounded by images - on your classroom walls, in your textbooks, on your favourite websites and magazines, on the bus, in the street and supermarket, on your trainers and t-shirts, on your games console and even on your DVD and CD covers, not to mention the carrier bags you brought your shopping home in.

Goods and food packaging, posters, signs, maps, plans, magazines, websites, and CD covers are all examples of graphic products. They often combine images with words, though our attention is probably drawn first to the graphics. Just look at the poster below: you don't have to understand the words to read the expression on the girl's face and guess at the content of the speech bubble.

Successful design is not simply about being decorative and looking good: for a graphic to work, it must be fit for purpose and it must take account of its intended audience – in this case by attracting the attention of travellers on the Paris metro and persuading them to report acts of violence.


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