Creating Video

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factfile1.11 Images for the Web

 

Not all images are displayed in printed designs. Many are destined for use on websites where the same design principles apply. Websites often include a variety of graphic elements such as banners, logos, buttons, navigation bars and images. In web design the principles of fitness for audience and purpose and the design fundamentals of form, colour and concept are just as crucial for screen graphics as for printed ones.

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Because long download times result in visitors moving on, file sizes must be as small as possible for images and other screen graphics to download fast, but still look good. The process of preparing images for the web by reducing file size while keeping quality as high as possible is called optimization. Image editing programs like Serif PhotoPlus and DrawPlus allow you to do this very easily.

For more about this, see the Creating Graphics for the Web project.

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