Creating Video

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activity1.5 Visual research 1: Sale poster


Look at this hoarding advertising a furniture sale. How has the designer applied the three principles of form, colour and concept to the poster design? List the elements used in the composition. Is there a visual hierarchy?

Sale Poster

What's the main element? What do you notice second and third? What's the last thing you spot? How is colour used? What's the concept, or the idea that grabs our attention?

Who is the target audience for the poster? Is there a slogan or tagline? Do you think the design is effective? Would it work without the images? You can check your ideas against a concept map of the poster.

Save your research as evidence, or put a copy in your process book.

pin Sale Poster : Large Image

pin Sale Poster : Concept Map

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